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      • Open Access Article

        1 - The interaction of academic and industrial institutions based On the National Innovation System
        hojjatollah hajhosseini mehdi mohammadi farhad abbasi
        Establishing and strengthening the relation between academic institutions and industrial enterprises has become the most important challenge for innovation policy in different countries. From the national innovation system perspective, establishing and enhancing the m More
        Establishing and strengthening the relation between academic institutions and industrial enterprises has become the most important challenge for innovation policy in different countries. From the national innovation system perspective, establishing and enhancing the mentioned relations will contribute for creation, transfer, diffusion and utilization of knowledge resources. In different countries, formal and informal mechanisms are used to establish the relationship among the different scientific and industrial sectors which these experiences can be advantaged for our country. In this paper, the experiences of some other countries are analyzed regarding to promote the relations between the scientific institutions comprise the universities and research centers and the industrial sector Manuscript profile
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        2 - Successful Cases of University and Industry Interaction
        hedayatollah jamalipour masoud shafiee
        in this paper the interaction between university and industry for developed country has been studied. For this, we First have identified the fundamental parameters, which are important for this cooperation. Second the advantage and weakness of there parameter were recog More
        in this paper the interaction between university and industry for developed country has been studied. For this, we First have identified the fundamental parameters, which are important for this cooperation. Second the advantage and weakness of there parameter were recognized. We hope our officials and scientists would learn from these experiences and design a suitable model for university and industry relation for Islamic republic of Iran Manuscript profile
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        3 - Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran; Drbehboodi@attar.ac.ir (Corresponding author)
        Nastaran Dabaghzadeh Shirazi omid behboodi
        The major role of the media in shaping public opinion has led to the great importance of the media. In other words, due to the increase in interactions that people have with each other in various ways, including through the online social network, these interactions caus More
        The major role of the media in shaping public opinion has led to the great importance of the media. In other words, due to the increase in interactions that people have with each other in various ways, including through the online social network, these interactions cause people to be culturally and socially close to each other, and consequently these commonalities create interests and choices. Become subscribers; therefore it can be important to examine the impact of these interactions on customers' perceptions of trust in the brand in question. This research is applied in terms of purpose and in terms of method is among the descriptive-survey research. The research community is Vitex brand customers located in Mashhad. The sampling of this research is using Morgan table and 384 customers that the data were collected through the questionnaire of Parmita et al. (2021). In order to analyze the data, structural equation modeling was done with pls software. The results showed that the brand experience has a great effect on the social interactions of Vitex brand consumers. Also, the general trend towards online social interaction has had a positive and significant effect on social interaction. General tendency towards online social interaction moderates the effect of brand experience on social interaction, and finally, consumers' social interactions did not have a significant effect on their Verbal communication. Manuscript profile